Student Ticket Fund Campaign Design
The Development (Fundraising & Membership) department at Texas Performing Arts needed a branded look for their yearly Student Ticket Fund campaign to target current members, donors, and prospective donors. The goal was to use photos and quotes from real students to highlight their experience attending a performance, and paint a picture of the real impact your donation has for the students who benefit from it. With this in mind, I worked to come up with a vibrant and playful color scheme that still included TPA's signature gold color from its primary branding along with black and white images of the students to create a cohesive look.
Work
Art Direction, Design, Headline Copywriting
Brand Materials
Email and Newsletter Graphics, Homepage Banner, Lobby Signage, Letterhead, Direct Mail Materials