Idea Lab Branding

Throughout each year, TBG Partners comes up with creative strategies to keep its landscape designers interested and engaged. One of those strategies was Idea Lab, a company sponsored research program meant to encourage employees to submit an idea for a research project they would conduct, with full funding from the company. TBG needed a logo to make the program official and generate interest through posts on its employee intranet site, graphics in its employee email newsletter, and various print materials around the office.

I had the freedom to develop the concept for this project with the caveat that the 'TBG' in logo title could not use the actual company logo. In the final design, the yellow and black color scheme gives a scholastic vibe while the outlined patterns of the secondary graphic elements symbolize a work in progress.

Work

Art Direction, Design

Brand Materials

Logo Lockup, Color Scheme, Digital Intranet Social Graphics, Flyer, Poster