Royal Blue Grocery Rebrand
This beloved boutique grocery store with seven locations in Austin, TX needed a refresh for its 18 year old brand. With the new brand, the client wished to retain a small town grocery store feel with vintage signage as a primary inspiration, and to incorporate the color blue in its new color scheme. With that in mind, I came up with flexible logo variations to use in print and mobile. And with a minimal budget for professional photography I relied on illustrations and catchy taglines for merch and in-store poster design templates. The client ultimately decided to stick with their original logo and not pursue a rebrand, but this was still a fun project to work on!
Work
Art Direction, Design, Tagline Copywriting, Illustration
Brand Materials
Logo Variations, Color Scheme, SquareSpace Website Design (Desktop & Mobile), Tote Bag, In-Store Poster Design Templates.